Your business runs on data, but so do the cyber criminals who want to steal yours

One very painful truth about running a business is that you possess data that is attractive to criminals. There is no avoiding that reality. You have data. They want data. It is an ongoing challenge to maintain data security as cyber criminals’ efforts evolve and change on a daily basis. The wall that kept you safe last week may have holes in them today. Keeping up with the latest threats is a specialized field that in-house IT support likely doesn’t have. An MSP can provide the support you need in the face of ransomware threats and other malware. Also, an MSP can provide 24/7 monitoring.

Speaking of data security, brand damage isn’t the only issue with data security breaches. In many cases, there are data protection laws that regulate how you secure personal information. In specific industries there are federal, state, and even overseas regulations that set standards for data protection. How you choose to protect data may be out of your hands. MSPs have the experience and knowledge to address compliance management. For example, there are a number of data protection laws (HIPAA, FERPA, CA Privacy Act, GDPR, FTC Safeguards Rule) out there that not only provide penalties if a data breach occurs, but also mandate specific protocols to better ensure your data is protected. Avoiding a data breach isn’t enough. Some of these protocols can be quite demanding and some require periodic testing and are subject to audits. Samples of the types of requirements mandated by some of these laws may include.

• Designating one individual to oversee data protection and security
• Conducting a risk assessment – This means analyzing what data you possess , where it is stored, and in what ways it is vulnerable.
• Creating safeguards to address all potential areas of vulnerability
• Designing and documenting tools to secure your data and tracking access
• Tracing the location and security of all data whether it is at rest or in transit.

Not only do you have to set up protocols, you may have to prove they are operative and be subject to audits. All of this can be extremely distracting to a small business.

Another area related to data security is the issue of backup and recovery. So much can go wrong. There is nefarious activity: criminals actively trying to break into your data and steal it. There is human error: individuals taking actions that accidently delete or damage data. And of course, hardware can fail and software can have bugs. And, if not done correctly, backups may be infected and be of little value.

An MSP can design backups that are continual and are protected at an offsite location.

More importantly, it isn’t enough to know your data is safe if something happens. Your business is dependent on using that data. Losing a day of access can cripple your business. That means planning for recovery in case something happens. How will you transition to another mode of data access? Your customers expect 24/7 availability. An MSP can develop recovery plans that work to ensure your operations see minimal disruption in the event of a failure.

How Can an MSP Keep Your Business Safe?

Are you a small- or medium-sized business that is in need of a more complete, dependable IT solution to support your business than you presently have? When your main focus is running your business, everything else becomes an afterthought. Other support operations tend to take a backseat. However, your business depends upon a reliable, stable “always running” IT infrastructure and you probably find that isn’t always the case. Even if you have an in-house staff, it isn’t large enough to put out fires and handle strategic planning and provide 24/7 support when something goes wrong. That is why many businesses large and small rely fully or partially on the support of a Managed Service Provider (MSP).

So what are the typical services available from an MSP? There are many different types of support that can be provided to clients. In this e-guide we will break them down.

Managed IT Services

This is the overarching set of services that define the purpose of an MSP. Generally, a business will sign a service level contract with an MSP for a set of defined IT services for a period of time. One advantage typically derived from such an agreement is that the contract provides that you get 24/7 emergency support with priority. Typically, if you have a crisis and call a provider, the non-contract clients take a lower priority. This can mean longer down times and those mean revenue losses. Also, your contract with an MSP means that you can do a better job predicting your IT expenses into the future, and predictability is always a benefit for any enterprise.

Cyber Security Services

One specific area of expertise that everyone needs, no matter how small the business, is up-to-date, ongoing protection against data theft and cyber crimes. An MSP can bring a depth of knowledge that is difficult to create in-house. Ransomware and data theft are rampant. Cyber criminals attack businesses of any size ( in fact, small ones can be more vulnerable. And smaller businesses often don’t have the deep pockets to recover from the revenue losses of a cyber attack). This is a very specialized sector of IT management where businesses frequently choose to use the services of an MSP because of its complexity. Also, keeping up-to-date with the latest malware, and handling 24/7 monitoring can be very labor intensive if done in-house.

Compliance Management

• There are a number of data protection laws (HIPAA, FERPA, CA Privacy Act, GDPR, FTC Safeguards Rule) out there that not only provide penalties if a data breach occurs, many of them mandate specific protocols to better ensure your data is protected. Avoiding a data breach isn’t enough. Some of these protocols can be quite demanding and some require periodic testing and are subject to audits. Samples of the types of requirements mandated by some of these laws may include.
• Designating one individual to oversee data protection and security
• Conducting a risk assessment – This means analyzing what data you possess, where it is stored, and in what ways it is vulnerable.
• Creating safeguards to address all potential areas of vulnerability
• Designing and documenting tools to secure your data and tracking access
• Tracing the location and security of all data whether it is at rest or in transit.

An MSP can be a critical resource in designing these safety measures and ensuring your company is in compliance and remains so. Handling compliance issues and audits can be a big distraction when you are trying to run your business and drive revenues.

Stars of the show: Cloud and VOIP

Despite annoying challenges presented by the abrupt shift to the WFH model thanks to the pandemic, there were some tech heroes that saved the day. These two made WFH possible.

The cloud
The cloud is that platform whereby you outsource your data storage as well as many of your applications. With the cloud, your data and software applications are no longer physically located in a specific geographic location. Therefore, access is no longer tethered to a user’s physical location. The cloud was the biggest game changer during the pandemic because it allowed businesses to get anytime, anywhere access to their data as well as critical applications. It wouldn’t be wrong to say that if it weren’t for the cloud, a lot of businesses wouldn’t have been able to survive the pandemic at all.

VoIP
Along with the cloud, VOIP proved to be one of the most critical elements when it came to business continuity during this pandemic. It revolutionized business communications. An acronym for Voice over Internet Protocol, VoIP is a technology that allows you to communicate by sending voice as data packets using the internet. VoIP replaced the old PBX (the phone system which physically tied you to the office if you needed telephony services.) Because VoIP is internet based, it’s functions are accessible from anywhere. It also offers a wider range of services. Going beyond being just a telephone or voice system, VoIP offered organizations a single, unified communication solution that fulfilled all their business communication requirements such as voice calling, video and audio conferencing, and other collaboration requirements–a lifesaver for businesses during the COVID-19 pandemic.

Because these two stars are so important to successful WFH, and because they can be difficult to manage with a small IT staff, using an MSP to manage these tools can be an excellent way to support an organization that relies even partly on remote work.

Outsourcing: an overview

Outsourcing today simply involves using external entities to handle specific, specialized business functions so that organizations can focus on their core competencies. The idea of seeking outside support for areas that are not core to a business is many decades old. However, seeking support from external providers can make a lot of sense, especially in fields that involve considerable complexity. One example, as human resources becomes increasingly complex practice, especially in areas that involve often complex and arcane laws such as benefits and employment law, many smaller companies are increasingly outsourcing some or all of their HR tasks.

IT is another example. Like human resources, IT covers a wide range of specialties, for which no one or two individuals can possibly hope to be fully versed in.

As the CEO of a small- to medium-sized firm, or perhaps a line manager, why should you consider outsourcing all or part of the IT function?

One immediate reason is that IT is a complex field and it is likely top management has only broad knowledge of the issues at hand. As a result, it can be hard to manage an IT department. Setting priorities and guiding IT strategy can be difficult for a leader whose background and focus is on the specific mission of the company or organization. It speaks to the issues of core competencies–is IT yours and does trying to manage it distract? Limited management resources can be drained off, letting management lose some of its focus.

Another way to get the most out of any outsourcing of IT is to think carefully how you view their role in the broadest strategy of the organization. When you look for a Managed Services Provider to outsource your IT, you aren’t looking for someone to handle a task. MSP generally focus on specific industries, so they have knowledge of the needs and specific challenges faced by companies in that sector. Additionally, because of that industry sector knowledge, the best MSPs can work as strategic partners, helping you understand what technology can best support your present needs as well as what upcoming technologies might have a positive impact on your future growth and competitiveness. MSPs can help plan and guide at the C-suite level to drive growth.

MSPs save money. And you get stuff that matters.

Outsourcing has become a fairly common element in business processes today. What started off as a means to cut business costs and take advantage of cheaper resources based offshore has now become an essential part of running a business today. (Its definition doesn’t necessarily include offshore outsourcing, of course) This blog looks at two additional areas where IT outsourcing can dramatically improve revenues. In particular, outsourcing can avoid high-fixed costs when you are trying to meet peak demand periods or have 24/7 coverage available.

Cost benefits
Having an MSP manage your IT infrastructure completely offers tremendous cost savings vis-a-vis having an in-house IT team. When you have FT IT professionals on your payroll, you incur many other HR and training-related costs that come with employing full-time staff. These may include 401(k) expenses, health insurance, paid time-off, etc., which can be avoided by outsourcing your IT process to an MSP. Inhouse staff needs ongoing management, something many business owners aren’t equipped to do.

Another way in which outsourcing your IT helps is by keeping your IT budget within predetermined limits. When you have a service level agreement with a managed service provider, they take care of your IT requirements at a service charge you both have agreed upon. This saves you money, especially in case of unforeseen IT emergencies. Like many SMBs, you may deploy the firefighting approach to technology, where you reach out to an IT specialist only in the event of an emergency that your in-house IT team can’t handle. This means incurring significant upcharges for emergency services. Working with an MSP under a service level agreement, you get the budgeting certainty of knowing what your IT expenses will likely be.

Scaling up or down
Relying on a managed service provider for your IT needs allows you the freedom to scale your IT infrastructure up or down depending on your business needs. For example, during the busy seasons you can ramp up your IT infrastructure and perhaps even scale down during the slower times–all without worrying about the need to hire new IT employees and consequently having to let them go during down times. This is particularly true for businesses such as CPA firms or retail that have busy and slack seasons.