Can a small business use AI?

One area where AI tools can help even the smallest business is in sales and marketing. Every business is marketing and selling in the online digital world. Marketing on social media is a given for every business, and can be a game-changer for a small startup. However, a lot of the tasks of marketing on social media and through your website can involve tedious, time consuming tasks. Marketing tools that use AI can help with drip email campaigns, website visitor tracking, and understanding where each customer exists in the sales funnel at any given moment. Other digital tools that increase customer engagement and drive sales are available and are an excellent introduction to AI as a marketing tool. Using these tools, you can focus your limited sales resources on other, more critical tasks such as closing a sale with a customer that is now ready to buy and not simply exploring vague options. These AI tools are readily available and your MSP can guide you in the adoption and use of them.

An MSP or MSSP can also be a resource for data protection. As you begin using such tools, you amass enormous amounts of data about prospects as well as customers. How you hold, use, transmit and store this data is subject to some data regulations, either by your state, a federal agency, or even the European Union. Regulation is growing because of the increasing concern about an individual’s online privacy. Because so much personal data is being collected about each of us, there is increasing concern about misuse of that data, protecting it from bad actors, and other privacy rights issues. While you may not be physically located in a state that has data privacy regulations, if you conduct business in a state or country that regulates data privacy, you are likely subject to their rules. An MSP or MSSP is an important resource to determine where you are subject to those laws. More importantly, if you are subject to those laws (e.g. HIPAA, The FTC Safeguard Rules, the CA Privacy act or the General Data Protection Regulation of the EU), you may also be required to prove that you have developed protocols for the protection of data as defined under those regulations. It isn’t enough to say “everything is safe.” You may have to provide evidence you have created the specific data protection protocols specified under the regulation.

In short, AI can be a helpful tool to grow your business, but it comes with responsibilities and concerns that may not have concerned you before. An MSP is an important resource as you wade into the world of marketing, sales, and other operational areas.

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Leveraging your business data to drive better business outcomes

Smaller firms may hear about AI and how data is driving the big corporations of the world, but they often don’t realize that they can do the same. The size and age of your business doesn’t have to be a limiting factor in whether you use data. Today’s blog is a quick look at data management for the small firm.

The first lesson is: don’t take your data for granted. The basic business model for some large IT companies is monetizing the data that they collect. While this may not be your goal, you probably collect a great deal of data about your customers, prospects, and operations. An MSP can help you make better use of that data. Here are just three examples:

Marketing

Data tells you who is interested, when they’re interested, and in what they are interested. Data can tell you where each individual prospect sits in the sales funnel, so your marketing messages reach them exactly where they are. It can also track the performance of your online marketing initiatives.

Forecasting and Sales

Customer Relationship Management applications exist because of the data that can now be collected. They monitor sales efforts, nurture leads, and work to improve customer engagement.

In-house and Operations

Data can track all manner of things in your production of goods or services, identifying where resources are being spent in each step of the process. Data can also be used in scheduling and pricing, although these tools can have human resource and customer relations implications that need to be carefully considered.

Planning and the Future

Technology is more than just something to run your business today. It can be a source of innovation for the future of the business, pushing it in new directions. You should be taking a proactive view of technology as a strategic tool for the long-term growth of the business. How can new technology help with in-house software development, infrastructure upgrades, digital transformation, and product innovation? Questions to ask in this context would be “can technology improve the delivery of products and services, or improve qualitatively the nature of the product or service itself?” As part of C-suite plans to stay competitive and thrive in the market, leadership needs to understand what new technologies are available for future innovation. However, that means you need technology support that is focussed on strategic planning; understanding new technologies that can move the business forward. For an SMB, Managed Service Provider can be the CIO/CTO that understands your business and helps plans for the future.

In summary, most SMBs are limited in how they can make use of technology in their strategic planning. As a result, this may compromise their capacity to remain competitive in the long-term. Consider using an MSP as a strategic partner in your long term planning.

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An MSP can help you prepare your business for tomorrow’s market

 

Many small businesses tend to view an MSP as the local fire truck. Available when an emergency happens, they rush in, put out whatever tech fires broke out, and then leave. This is also known as the “break-fix” approach to technical support. However, an MSP can bring many types of value to a small business. In particular, an MSP can function as a strategic partner for a small business. Technology needs to be part of your long-term strategic planning. MSPs have the ability to devote energy to understanding emerging trends that can help your organization develop a “technology roadmap.” This is a long-term strategy document that outlines how and what technology should be used going forward. The roadmap takes a proactive view of technology as a strategic tool for the long-term growth of the business. Individual parts of a technology road map will address specific aspects of the company’s “technology” such as software development, infrastructure upgrades, digital transformation, and product innovation. A technology roadmap that includes product innovation is especially important. Questions to ask in this context would be “can technology improve the delivery of products and services, or improve qualitatively the nature of the product or service itself?” The roadmap may also include research and development initiatives. As part of C-suite plans to stay competitive and thrive in the market, leadership needs to understand what new technologies are available for future innovation.

Here are just a few examples of how an MSP’s specialized staff with expertise can help.

Software Development – Strategic IT should be evaluating the present software applications and addressing improvements and re-designs that will address potential customer demands.

Infrastructure Upgrades as the Business Grows – There are many examples, but a simple one is redundancy. As a business grows, it becomes increasingly important to address redundancy. The larger the business, the more complex the infrastructure becomes. It is important that businesses look throughout the infrastructure and identify the single points of failure that need to be addressed and developing real-time work arounds and disaster recovery plans is an increasingly complex task that requires significant resources and attention.

Digital Transformation – Digital transformation refers to taking tasks and using digital tools to improve efficiency and response. This can mean anything from moving from in-house servers to the cloud, using SaaS, creating online portals for sales and marketing, to just about anything you can imagine. A new example is the use of AI, especially machine learning which can be used to develop more effective inventory planning and offer more precise marketing responses to individual prospects.

Security Roadmaps – A security roadmap is similar to a technology roadmap, but with a very tight focus. Ensuring your data remains safe from cybercriminals, internal error, and software or hardware breakdowns is the goal of a security roadmap. Your data is critical to your business. It is proprietary and it is also very vulnerable to theft. A data breach can be a real threat to the viability of your business. The legal and reputational consequences can take down a small business. A security roadmap can include:

  • Determining what regulations govern your data (HIPAA, GDPR, FERPA, etc.)
  • Developing access protocols
  • Training employees about human vulnerabilities to cybercrimes, such a phishing
  • Creating effective backup procedures, which are particularly important defense against ransomware attacks

Data Management: Everyone knows that data is valuable. The basic business model of some of the largest IT companies hinges partly on the value of data for advertising. But for even the smallest business, significant amounts of data can now be collected. An MSP can help an SMB use that data to tighten inventory, for example. Three ways data helps your business succeed.

Marketing – Data tells you who is interested, when they’re interested, and in what they are interested. Data can tell you where each individual prospect sits in the sales funnel, so your marketing messages reach them exactly where they are. It can also track the performance of your online marketing initiatives.

Forecasting and Sales – Customer Relationship Management applications exist because of the data that can now be collected. They monitor sales efforts, nurture leads, and work to improve customer engagement.

In-house and Operations – Data can track all manner of things in your production of goods or services, identifying where resources are being spent in each step of the process. Data can also be used in scheduling and pricing, although these tools can have human resource and customer relations implications that need to be carefully considered.

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Multi-Factor Authentication 101

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You have probably already come across the term multi-factor authentication. The concept is not new, but has caught on really quick of late. In this post, we will discuss what multi-factor authentication is and why you should be adopting it.

What is multi-factor authentication?
Multi-factor authentication is basically the use of more than one credential to gain access to data. It is a combination of multiple access credential types. For example, instead of gaining access to an email account by just typing your username and password, you will be asked to further verify your identity by entering some other information, such as a pin or a one-time password (OTP) that was sent to the phone number linked with the email address you are trying to log into.

Why do you need multi-factor authentication?
Multi-factor authentication offers an additional layer of security. Simple access control measures such as logging in with user ID and password are increasingly being breached by cybercriminals because no matter how much we condition ourselves to follow good password hygiene, sometimes, we slip up. Have you ever been guilty of

  • Writing down your password so you don’t forget it
  • Sharing your password with someone just to get the work done faster
  • Used the same password for multiple accounts just because it is easier to remember
  • Creating a password that was obvious/easy to figure out. Examples include your date of birth, numbers or letters in sequence, your name, etc.,

Multi-factor authentication can help prevent cybercrimes that happen due to leaked/hacked passwords.

How does multi-factor authentication work?
The working of multi-factor authentication depends on a combination of the following 3 elements.

  • What you know
  • What you have
  • Who you are

The user has to prove their identity by answering the questions related to each of these 3 elements. User IDs, passwords, secret questions, date of birth, etc., fall in the first category (What you know), while OTPs sent to your smartphone, a physical token or an access card belong to the second category (What you have) and the third category (Who you are) includes biometric authentication such as retina scan, fingerprint or voice recognition.

Multi-factor authentication is no guarantee of data safety, but it certainly reinforces your data security. While there are tools available in the market that you can purchase and deploy, you could also connect with an MSP to help you implement multi-factor authentication across your network smoothly.

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Do your homework: 3 things to do when looking for an MSP

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Thinking of hiring a Managed Service Provider, but not sure how to go about it? Here are a few things to do before you zero in on one.

Figure out what you have already

The first step in a good plan is to figure out where you stand currently. Before you talk to an MSP, conduct an audit of your IT infrastructure to decide what you have currently. List all your hardware and software. When performing this IT audit, don’t forget other technologies that you are using, such as biometric access systems, CCTV systems and even telephone systems. You may think they are irrelevant as they are not directly related to your IT infrastructure, but, in the near future you may want them all to be connected to one another, and so, including them in the audit and inventory right now is a good idea.

Figure out what you need

This is the next step. After you determine what you already have, the next step is to figure out what you need. What do you want to add on or remove from your existing IT infrastructure? Are your servers too slow? Do you want to switch to the Cloud instead of traditional services? Do you want a Unified Communications set up instead of your current PBX phone line? Do you want to shift to a work-from-home model and need the infrastructure to support that?

Do your research

Now that you are clear about what you have and what you need, start doing your research. If you have an in-house IT team, you can ask them to evaluate the various options that can help you reach your goal. If not, then there are plenty of resources available online for SMBs that help with tech questions. https://www.sba.gov/learning-center is one great resource and a Google search will get you more.

As a part of this research, you should also make a list of credible MSPs in your area and learn more about them. A Google search can help you with that, but it would be even better if you reach out to a couple of your peers requesting them to refer you to their MSPs, if they have one.

Hiring an MSP means trusting them with your IT infrastructure, so it is very important that you have a clear understanding of what you really want and need, so you can share your expectations with your new MSP. This transparency and clarity goes a long way in determining the success or failure of your relationship with the MSP.

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5 Lesser known benefits of choosing the co-managed IT model

5 Lesser known benefits of choosing the co-managed IT model
Even companies with IT staff on their payroll can’t deny having an MSP onboard offers benefits that exceed what they get from having just an in-house team. This blog explore 5 lesser known reasons why the co-managed IT model is popular.

An extra hand during emergencies

In the event of any unforeseen emergency such as a natural disaster or a terror attack, you may need additional IT support to get things up and running again. Your IT team may not be able to do it all instantly and of course adding to your IT staff wouldn’t be an option during such times. In a co-managed IT services model you will have your MSP to support your IT team which will help you recover faster.

Especially useful when you have a small in-house IT team

For a lot of SMBs, an in-house IT team comprises one or two IT technicians who take care of all their IT needs. But what happens when they are both out of office at the same time, due to unforeseen circumstances? You can only cross your fingers and hope no major IT problem comes up. But, in the co-managed IT services option, your virtual IT team is just a call away!

24/7 Support

24/7 IT support is a luxury for most SMBs. Their in-house IT staff usually works the same hours at the business. Most managed service providers, however, offer 24/7 services at affordable costs.

You still retain control over your IT

In a co-managed services model, you are not completely entrusting your IT to an MSP, as your in-house IT team will be collaborating with your managed services provider to meet your IT needs better. Thus, you retain quite a bit of control over your IT.

You get useful IT insights

When you bring an MSP onboard, you benefit from their expertise and on-ground experience. They can advise you on the latest IT trends in your industry and help streamline your processes and IT infrastructure based on what’s effective. This kind of insight cannot be gained with an in-house IT team as they would only be working with you.

Co-managed IT model is not replacing your IT team with an MSP. It is augmenting your existing IT support setup with an MSP and leveraging their expertise to bring thought leadership IT strategies into your organization.

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4 things to do to ensure your business continuity planning is a success

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4 things to do to ensure your business continuity planning is a success

4 Things to do

Working on creating a contingency plan for your business? That’s great! Here are 4 things you need to consider when preparing your new business continuity plan.

Audit of your business continuity plan
Having a business continuity plan alone is not enough. You need to audit it at regular intervals to ensure it is up-to-date and relevant. Often, business continuity plans aren’t used for years and may be obsolete or irrelevant by the time an actual emergency occurs.

Creating a team for business continuity
Constitute a team for your business continuity project. Decide who will take ownership of implementing the business continuity in the event of an emergency. Break down the business continuity plan into smaller elements and decide who is responsible for each of them. Also, remember to designate a back up for each person in the team.

Mock Drills and Dry Runs
After your business continuity plan is ready you need to check if it really works. A dry run will tell you if it is really effective and also point out to loose ends, if any, that you can fix before the actual emergency.

Don’t forget a debrief
In case you do end up using your business continuity plan, make sure you do a debrief. It will help you determine the effectiveness of your business continuity plan. The brief should focus on identifying the losses you incurred from the disaster, the time taken for implementation of the business continuity plan, the key positives of implementation of your business continuity plan and also offer suggestions, if any for improvement. Irrespective of the size of your business, business continuity planning is indispensable. Bigger companies often have their own staff (IT as well as non-IT) for business continuity planning, but for SMBs to have their own business continuity planning team can be a bit of a strain on their resources. Consider teaming up with a MSP who is experienced in disaster recovery planning, so you don’t cut corners now to regret later.

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What are the essentials of a business continuity plan?

What are the essentials of a business continuity plan?

An unexpected emergency can wipe out your business! A business continuity plan can help it survive. But, what should a good business continuity plan cover? Read this blog to find out.

A list of your key contacts

One of the most important elements in your business continuity plan is a list of all your important contacts who should be informed of the disaster. This can include all your C-level execs, HR managers, IT Manager, client facing managers, etc.,

A comprehensive list of your IT inventory

Your business continuity plan should contain a list of all the softwares, apps and hardware that you use in the daily operations of your business. This list should identify each of those as critical or non-critical and mention details pertaining to each of them such as

  • The name of the app/software
  • Version/model number (for software/hardware)
  • Vendor name and contact information for each of them
  • Warranty/support availability details
  • Contact information for customer support for these hardware/apps
  • Frequency of usage

Backup information
Data backups are critical to your disaster recovery and so your business continuity plan should include information about data backups. It should mention how often data is backed up, in what formats and where. It should also mention what data backups are available–ideally, you should be backing up ALL data already!

What’s your Plan B?
Make sure your business continuity plan lists a backup operations plan that will come into play in the event of a disaster. Examples include alternative workflows such as options to work remotely or to allow employees to bring their own devices to work (BYOD) until the time regular business premises or systems are ready.

Floor plans and location
Your business continuity plan should also include floor plans of your offices with the exit and entry points clearly marked up, so they can be used in the event of any emergency. It should also mention the location of data centers, phones, key IT systems and related hardware.

Process definition
Make sure your business continuity plan defines the SOPs to be followed in the event of an emergency.

Think business continuity planning is too complicated? Don’t give up! A lot of SMBs, don’t create a business continuity plan thinking it is too much of a hassle. But this can prove fatal to your business later. A qualified MSP can help you understand business continuity planning and even help you create a business continuity plan that’s best suited for you..

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3 Reasons to prepare a business continuity plan if you haven’t done so already

3 Reasons to prepare a business continuity plan if you haven’t done so already

A business continuity plan is the blueprint you need during an emergency to keep your business running smoothly. If you don’t already have one, here are 3 key reasons why you should focus on creating one ASAP.

It helps retain clients
As a business, if you have problems functioning, it will definitely affect your clients. For example, if your servers are down or your supply-chain mechanism is affected or your delivery process breaks, you won’t be able to fulfill your promise to your clients. Even worse, in some situations you may not even be in a position to communicate about the crisis to your clients adding to their frustration. A business continuity plan addresses these issues beforehand and can help reduce client dissatisfaction.

Salvaging brand image and reputation
There are certain events that end up affecting only your business. For example, ransomware attacks, virus attacks, data leaks, etc., Having a business continuity plan that caters for such events can be a blessing in times of such crisis.

Minimizing revenue loss
A business continuity plan can minimize the revenue losses that occur as a result of a crisis that interrupts your business operations.

In short, a business continuity plan helps minimize the impact of the crisis on your client relations, your brand image, and your revenue by equipping you with a plan to handle the situation better.

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Business continuity planning: A must-have, not a luxury

Business continuity planning: A must-have, not a luxury

Business continuity planning is not an alien concept anymore. In recent times we have witnessed a lot of events that only serve to further intensify the need for business continuity planning. Examples include natural calamities like hurricanes, floods, wildfires, events like terror attacks, or even pandemics like the recent Covid-19 outbreak.

While a business continuity plan cannot completely safeguard your business from all these events, it can certainly minimize the damage inflicted on your business. Top business consultants urge their clients to develop a business continuity plan as they consider it a part of the best practices for running a business. A business continuity plan can make the difference between survival and shutdown of a business during a crisis situation.

What is business continuity planning?
Business continuity planning is the process of creating a blueprint that helps your business respond and recover effectively from an unforeseen mishap. As discussed before, unforeseen event could range from natural disasters to pandemics, or even accidents that affect just your place of business like a fire or even a cybercrime attack directed at your business in particular–basically, any event that can paralyze your business. A business continuity plan serves as a step-by-step guide that you can follow during an emergency to keep your business running smoothly.

True, a business continuity plan is not a sure-shot method to survive a crisis, it won’t instantly eliminate the impact of the disaster, but it gives you the best chances of survival. If you are not sure of what a good business continuity plan entails, you can reach out to a reputable MSP to help you with the preparation and implementation of one.

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