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Demystifying Ransomware: Understanding its Impact on Businesses

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Demystifying Ransomware: Understanding its Impact on Businesses

In today’s interconnected digital landscape, cyber threats continue to evolve and pose significant risks to businesses of all sizes. Ransomware, in particular, has emerged as one of the most notorious and destructive forms of cyberattacks. In this blog post, we will delve into the world of ransomware, exploring what it is, how it works, and the profound impact it can have on businesses.

What is Ransomware?

Ransomware is a malicious software designed to encrypt files on a victim’s computer or network, rendering them inaccessible until a ransom is paid. It infiltrates systems through various means, such as malicious email attachments, infected websites, or vulnerabilities in software. Once executed, ransomware quickly spreads throughout the network, encrypting files and displaying ransom notes that demand payment in exchange for the decryption key.

The Impact on Businesses:

  1. Financial Losses: Ransomware attacks can inflict significant financial damage on businesses. The ransom demands can range from a few hundred to millions of dollars, and even if the ransom is paid, there is no guarantee that the attackers will honor their end of the deal. Moreover, businesses often face additional costs, including incident response, system restoration, legal fees, and potential regulatory fines.
  2. Operational Disruption: Ransomware attacks can bring business operations to a grinding halt. When critical systems and data are encrypted, employees are unable to access vital information or perform their duties, leading to productivity losses and disruption of customer services. The downtime can have a cascading effect on revenue, customer satisfaction, and business reputation.
  3. Data Loss and Breach: In some cases, ransomware attacks involve exfiltrating sensitive data before encrypting it. Attackers may threaten to publish or sell the stolen data if the ransom is not paid, exposing businesses to the risk of data breaches. Data breaches can result in severe legal and reputational consequences, including lawsuits, regulatory penalties, and loss of customer trust.
  4. Reputational Damage: The impact of a ransomware attack extends beyond financial and operational consequences. News of a successful attack can tarnish a company’s reputation, erode customer confidence, and deter potential business partners. Rebuilding trust and restoring the company’s image can be a long and arduous process.
  5. Legal and Regulatory Ramifications: Depending on the industry and geographical location, businesses affected by ransomware attacks may face legal and regulatory implications. Data protection laws, such as the EU’s General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA), mandate organizations to protect personal data adequately. Failure to comply with these regulations can result in substantial fines and legal repercussions.

Mitigating the Impact:

While the threat of ransomware is persistent, businesses can take proactive steps to mitigate its impact:

  1. Regular Data Backups: Maintain secure and up-to-date backups of critical data. Ensure backups are stored separately from the main network and regularly test restoration processes to verify their effectiveness.
  2. Robust Cybersecurity Measures: Implement a multi-layered approach to cybersecurity, including firewalls, intrusion detection systems, antivirus software, and regular patch management. Utilize email filters, spam detection, and employee education to minimize the risk of infection.
  3. Employee Awareness and Training: Educate employees about the dangers of phishing emails, suspicious attachments, and malicious links. Promote cybersecurity best practices, such as strong password hygiene, two-factor authentication, and reporting any potential security threats promptly.
  4. Incident Response Planning: Develop an incident response plan that outlines the steps to be taken in the event of a ransomware attack. Define roles and responsibilities, establish communication channels, and conduct regular drills to ensure readiness.
  5. Regular Security Audits: Conduct comprehensive security audits and penetration
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Leave virus protection to your MSP Doctor

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Cyberattacks on individuals and businesses for nasty purposes is nothing new. Stealing data, disrupting business, national activities, and just causing general mayhem has been going on for as long as there has been a digital world to attack. Ransomware, however, seems to stand out as a particularly unique and especially troublesome form of crime. For one thing, once an attack has happened, there is likely nothing to do to retrieve your data until you have given in to the demands of the criminals.

As a small- to medium- sized business owner, you should never just rely on off-the shelf virus protection programs as the sole tool to protect your organization against cyber crime. In all cases you should rely on an IT professional to look at every aspect of your IT infrastructure to ensure that everything possible is being done to protect your data. Beyond that, ransomware attacks are a particularly troublesome form of crime that requires special attention. Some of the routine tools to protect data may still be vulnerable to ransomware. This e-guide will talk about seven specific ways that an MSP is best positioned to help protect you from a ransomware attack.

Before talking about how an MSP can help. Let’s define ransomware. Ransomware is an especially nasty software whose MO is as old as crime: Kidnapping ( in this case, datanapping) Ransomware does this by infiltrating your computer systems and encrypting all of your files, making them unreadable to you. Then like any kidnapper, they post a ransom and hold your data hostage until they get paid. They encrypt your files, rendering them inaccessible to you. The attackers then demand a ransom payment. Ransomware attacks are typically carried out through phishing emails, compromised websites, or exploiting vulnerabilities in software. ( please check out some of our other e-guides on training your employees to avoid phishing emails, and avoiding other easy tricks that criminals use to infiltrate your IT systems.)

What happens once they have encrypted your data? You are probably stuck either paying the ransom or losing the data. In the case of ransomware, sometimes routine backups may be infiltrated. This is why an MSP can be of such value in securing your data against this particular form of cyber crime.

The impact of this crime is pretty obvious. Your data–and your customer’s data–is inaccessible. You have almost no choice but to pay the ransom. The loss of data can disrupt daily business activity and damage customer trust. A successful ransomware attack can lead to brand damage, regulatory penalties for data breaches, and potential legal consequences. The overall consequences can be devastating, making it especially important for you to take proactive measures to prevent such attacks.

The basic preventative measures. Are they enough?

In general, there are some basic textbook best practices you can follow

  • Educate employees about cybersecurity best practices, including identifying phishing emails and suspicious links.
  • Regularly back up data and ensure offline or offsite storage to prevent data loss in case of an attack.
  • Keep software and systems up to date with the latest security patches.
  • Implement robust endpoint protection solutions, including firewalls, antivirus software, and intrusion detection systems.
  • Segment networks to limit the spread of ransomware and restrict access to critical systems.
  • Develop and test a disaster recovery plan to ensure an effective response to an attack.

However, straightforward as these appear, these aren’t as simple to implement as they sound and you may not have the time and labor to devote to designing, implementing, and maintaining these procedures. As an MSB, your focus is necessarily focused on operations, revenues, and sales. A Managed Service Provider has the resources and the expertise to handle your virus protection and ransomware avoidance planning so you focus on revenues.

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Password Hygiene Best Practices

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According to a report by Verizon, 80% of data breaches are caused by weak or stolen passwords. In addition, the report found that 60% of users reuse the same password across multiple accounts, making it easier for hackers to access multiple accounts with a single stolen password.

Maintaining good password hygiene is essential to protect against these threats and keep your accounts secure.

Weak or compromised passwords can be easily cracked, allowing cybercriminals to gain access to our data and steal our information. Here are a few password hygiene best practices to consider,

Use Strong Passwords

Using strong passwords is one of the most crucial steps in maintaining good password hygiene. A strong password is one that is long and complex, using a combination of letters, numbers, and symbols. Avoid using easily guessable passwords, such as “password” or “123456,” and avoid using personal information, such as birth dates or names.

Update passwords or revoke access when employees leave the organization

Changing passwords regularly is another essential step in maintaining good password hygiene. It is recommended to change passwords every 90 days or sooner, depending on the level of security required. Passwords need to be updated regularly and access to data has to be revoked when employees are no longer authorized to access it. However, this important step is often overlooked. This is especially an issue in SMBs where the staff is pretty busy and turnover is high. They are too busy to remember to change the passwords once a staff member quits, leaving their data vulnerable. So, next time the new intern finishes their stint with you, make sure you change the password and revoke their access.

Enable Two-Factor Authentication

Two-factor authentication adds an extra layer of security to your accounts. It requires you to provide a second form of identification, such as a code sent to your phone, in addition to your password. Two-factor authentication makes it harder for hackers to gain access to your accounts, even if they have your password.

Don’t Reuse Passwords

Sometimes people find it difficult to remember multiple passwords for various files and applications, so they use a single good, strong password everywhere. Using the same password for multiple accounts is a common mistake that can compromise the security of all your accounts. If one account is compromised, all accounts using the same password are also at risk. Using a unique password for each account decreases the amount of damage that can be inflicted in the event that one password is compromised.

Avoid Writing Down Passwords

Writing down passwords is a risky practice. It is easy to misplace or lose the paper where you wrote down your passwords. Avoid writing down passwords, and if you must write them down, keep them in a secure place, such as a locked cabinet. This applies primarily to an office environment, where desks, files and notepads are in open view and available to all.

Don’t share your passwords

Never share your password. If you need to give data access to multiple people, make sure each one of them has their own access credentials. This creates an audit trail and helps trace the data breach back to its origin if it occurs.

Be Wary of Phishing Scams

Phishing scams are a common way for hackers to gain access to passwords. Phishing scams involve sending an email or text message that appears to be from a legitimate source, such as a bank or social media site. The message typically asks you to click on a link and enter your password, giving the hacker access to your account. Before you click on any link, it is essential to verify if the links are genuine.

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Password Management Tools: An overview

Effective password management is an essential aspect of cybersecurity. With the increasing number of online accounts and services, remembering all those passwords can be a daunting task. Password management tools provide an effective solution to this problem. This blog discusses the benefits of using password management tools and some password management best practices to be followed.

Some of the key benefits of deploying password management tools are:

Enhanced Security

The primary benefit of password management tools is enhanced security. Password managers store passwords in an encrypted format, making them less susceptible to hacking and phishing attacks. These tools also allow businesses to generate and store complex passwords for their employees. As a result, businesses can ensure that their employees use strong and unique passwords for every account, reducing the risk of a breach.

Easy Password Access and Management

Password management tools offer an easy way to access and manage passwords. Rather than manually entering passwords every time an employee logs into an account, password managers automatically fill in the necessary information. This feature not only saves time but also eliminates the risk of human error.

However, there are a few things to consider before you invest in a password management tool.

One of the things to consider is a security breach. Password managers are third party platforms. If your password management experiences a security breach, it can put all of the stored passwords at risk. Additionally, if the tool goes down, you may not be able to access your accounts.

Secondly, while password management tools reduce the risk of human error, they are not foolproof. Employees may still make mistakes, such as sharing their passwords or writing them down, which can compromise security. Additionally, if an employee forgets the password to their password manager account, it can cause problems. Hence it is important to ensure that you have good password hygiene in place.

Password hygiene refers to the practice of creating and maintaining strong passwords and protecting them from being compromised. It involves using unique and complex passwords for each account, changing passwords regularly, and storing the passwords securely so it isn’t accessible to unauthorized entities.

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Infection protection: Nine steps to start protecting your company today

Malware is a generic term that covers all manner of software that is designed to attack your devices, applications, programs, and networks. It is software that has bad intentions. Yes, stealing. Either by directly pulling money out of accounts, or improperly acquiring data that ultimately provides access to funds. Example: Stealing your SSN and setting up a credit card to use that info, or convincing you to provide the password to your checking account. Others will snatch your organization’s data and hold it for ransom. As usual, it is all about money. What can you do?

Nine steps to avoid malware

1) Don’t go it alone – As a small- to medium-sized business, you have limited resources, all of which need to be focussed on running the business and planning for the future. That makes it difficult to direct an IT operation that has the depth to address all of the security issues you face. For example, a business owner cannot possibly keep up with the changes and details of tax laws. Doing it themselves, they would likely overlook important tax advantages or inadvertently break some IRS rule. As a result, tax preparation and accounting above the level of basic bookkeeping is outsourced to an outside accounting firm. You should consider looking at IT in the same way.

2) Pay attention to those update windows – Don’t procrastinate. Those update requests aren’t just for adding a new feature. Each update probably addresses some vulnerability in the software that could be exploited by a virus. You may also want to consider outsourcing this project. In a complex business, there is a long list of installed software that needs to be updated. An MSP can coordinate that project and handle any glitches that appear when an update is installed. Also, be mindful that if you permit BYOD- all of those remote devices are vulnerable if their owners neglect updates.

3) Multi-factor Authentication – It is getting tough to log into much of anything these days without hitting MFA. And for good reason. MFA is a tool that works to cut down fraud by asking for additional data to verify your password in order to gain access. Generally it involves entering a password then following up with a token you might be sent via text or email, or using a biometric measure, such as a fingerprint. An MSP can provide applications that can set up MFA to protect your data.

4) Create a strict backup policy and follow it – Data can get corrupted, lost, or stolen. Handling backups is more than just downloading data to a hard drive every evening. An MSP can provide you with the tools needed to handle backups appropriate to the needs of a business operation or take on full responsibility for the task.

5) Manage access – Who can look at what data? In a smaller business, we often just provide access to data to an employee or we don’t. Why? Because it is simple. Instead, tighten your security by segregating data access. Individuals get access only to the data needed as defined by their job description. Follow the Principle of Least Privilege. That is, each individual only has the access to accounts, databases etc. that are absolutely necessary for them to do their assigned tasks.

6) Train everyone on basic data security – Humans are still a very weak link in an organizations defense against cybercrime. Poor password hygiene and inattention to scams are the biggest concern for business owners. Here are some areas where training can help.

7) Identify phishing emails – These are mails that appear to come from legitimate sources, but are faked. Because the reader trusts the sender, they naively open a link that might be attacked which then downloads some forms of malware.

8) Prevent a “Lost” USB – Too often, individuals will find a USB drive left near a desk or dropped somewhere. The temptation to insert it into their computer to see what’s on it can be very hard to resist. This was part of what caused the Target data breach.Train employees to only insert company verified hardware into their computers.

9) Password etiquette – Define standards within your organization about acceptable passwords. An MSP can help you set up programs that require employees to create passwords that meet your defined criteria. Also, consider fostering a culture that makes the sharing of passwords a performance issue that will be addressed by an individual’s supervisor.

10) Take the step beyond anti-malware software – Anti-malware software is necessary, but it isn’t as proactive as one might want. Your MSP can design an endpoint detection and response solution.

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So, what, exactly, is Malware

Listen to the news? Read the internet? You know cyber crime is a very big business. Hackers and criminals are out there doing all sorts of nefarious things. Most generally, you hear that malware is some kind of virus that attacks your software programs, infects your hardware, and bungles up your network. But there are many different types of malware, just as there are many types of criminals–each with their own MO and bad intentions. In this e-guide, we will run through some of the major categories of malware, and then suggest 7 different ways you can work to protect your business from malware.

Malware defined – Malware is a generic term that covers all manner of software that is designed to attack your devices, applications, programs, and networks. It is software that has bad intentions. Malicious + Software= Malware. Hackers and criminals create malware for an array of reasons. Some may create it just to attack massive amounts of machines just to show that they can disrupt the cybersphere. Other malware may be created for political reasons. The major reason criminals create malware? To make money without earning it. Yes, stealing. Either by directly pulling money out of accounts, or improperly acquiring data that ultimately provides access to funds. Example: Stealing your SSN and setting up a credit card to use that info, or convincing you to provide the password to your checking account. Others will snatch your organization’s data and hold it for ransom. As usual, it is all about money.

FUN FACT: Before the internet, passing around malware to infect a PC meant a criminal had to find a way to infect a floppy disc and trick users into inserting it into their computer. One of the first was created by a high schooler in the early 80’s. It was relatively benign and just created a pop-up with a Seuss-like poem

“The program with a personality
It will get on all your disks
It will infiltrate your chips
Yes it’s Cloner!
It will stick to you like glue
It will modify RAM too
Send in the Cloner!”

Unfortunately, most viruses now have far more nasty intentions, and the internet has made it much easier for criminals to break in. No waiting for you to insert a disc drive to steal your data, disrupt your internal business operation, or take down your website. One bad click and you’re in trouble.

Malware is a general term and there are several types.

VIRUS – Like the pathogen we associate with human disease, a virus is a “piece of code that is capable of copying itself and typically has a detrimental effect, such as corrupting the system or destroying data.” Source: https://languages.oup.com/google-dictionary-en/.

A characteristic of a virus is that it requires the user to take some action for it to infect your hardware, software, network, etc. For example, inserting an infected thumb drive or clicking on a link found in an email.

ADWARE -Adware is less a type of malware than a symptom created by the infection. Adware invades and then drives the user crazy with endless pop-up advertisements.

WORMS – Similar to viruses, worms replicate and attempt to cause damage but they don’t require a user action. Worms find vulnerabilities or holes in code that allows them access.

TROJAN HORSE – Yes, named after the Greek myth, Trojans trick you into accepting something you want, but inside it has bad intentions. A trojan refers to the method the cybercriminal uses to get you to download a virus or other infected program, rather than the nature of the specific virus.

KEYLOGGERS – This is malware that can track your keystrokes. This particular malware’s goal is to track your keystrokes and identify passwords or credit card information, and then log into your accounts.

RANSOMWARE – If there was any malware that gets more media attention, we aren’t aware of it. And it deserves everyone’s attention. Unlike some other forms of malware, once this has invaded, there is very little you can do to eliminate the virus. Ransomware sneaks in, snatches your data and holds it for ransom. Unless you choose to pay the ransom fee, usually in some cryptocurrency, you are out of luck. In the specific case of ransomware, prevention is the key. Having clean backups of your data which are kept continuously up to date is about the only way to sidestep a ransomware attack on your data.

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Strategic IT planning for your business

One thing that the best MSP can do is become a strategic partner. Your expertise is your industry, business, or profession. Trends and innovations in technology aren’t your focus. However, your business can benefit from some long-term strategic planning in terms of the technology you will deploy to remain competitive. New technology will offer new opportunities. An MSP who has experience in your industry can become a partner. After taking the time to learn your business, your goals, and the competitive field in which you operate, an MSP can take a seat at the table of your business planning. At the highest level, this is where a skilled MSP becomes a significant asset as your business grows and faces new market challenges.

Additionally, An MSP can help with other parts of your IT infrastructure to protect your data as well as facilitate more effective collaboration internally as well as with clients. Here are three examples.

Backup and recovery

Another area related to data security is the process of securing your data in the event of theft, a hardware or software issue, or even a natural disaster that cuts access to your data’s physical location. Backing up your data needs to involve a lot more than running nightly backup to an external drive. That may be ok for your home laptop, but it doesn’t cut it if you want to protect your business data. An MSP can support continual data backup to offsite locations. This means at any point there is a system failure or breach, all of your data remains secure at one or more distant locations. Backup also includes recovery. Having your data safely stored in the event of a disaster isn’t enough. Your business will need continuing access to that data. An MSP can develop recovery plans that work to ensure your operations see minimal disruption in the event of a failure. Also, clean backups are critical for avoiding the consequences of a ransomware attack. Poorly handled back procedures can leave your data vulnerable,

Cloud Services

The decision to use cloud services is closely related to data security and cybercrime. Locating all of your data and software applications physically in your own location may seem like the safest thing to do, but that may not be correct. If you utilize cloud storage, you can maintain access to that data from any location. If a natural disaster or other emergency limits access to your physical locations or disables it, your business and employees can access the data from anywhere. Also, the cloud offers economies of scale. To maintain sufficient capacity to meet peak times, maintain all of the necessary hardware and software, and monitor it 24/7 involves considerable in-house labor and capital expense. Migrating to the cloud means you share those fixed costs with others. An MSP can handle selecting and designing a cloud solution most appropriate to the needs of your specific industry and business.

Unified Communications

Unified communications is a service that pulls together the different channels your employees and clients use to collaborate, sell, communicate, etc. Unified communications systems have many moving parts. Encryption, data security, ease of use, cross platform support as well as other support services can create a communications system that works for everyone, no matter what channel they choose to be using.

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Like it or not, you business relies on technology

Technology isn’t just something used by Silicon valley firms and large corporations. Even the smallest start-up is now reliant on technology and the virtual marketplace. A business cannot function without operating in the digital world. At the very least, it means having a website, a social media presence and an online database of customers and prospects. Most likely it means conducting business online, which means you’re responsible for the security of client data: names, credit cards, addresses, and probably more information. Much of that information may be personal Information that you have an obligation to keep secure. That duty brings along many challenges because cyber criminals and even benign human error could mean that data is compromised. Data breaches can bring litigation, possible regulatory sanctions, and very importantly, damage to your brand and reputation. Because so much rides on the stability and security of your digital infrastructure, serious attention has to be paid to data security protocols. The problem is, tech is a complex and specialized field that most small businesses owners have little time to focus on. And spending time trying to understand and maintain an IT infrastructure means siphoning off attention to the operation of your business. That is why a Managed Service provider can be a lifesaver for a small business.

A Managed Service provider is an IT consultant that can provide some or all of the support you need for your IT infrastructure. They can provide help with specific issues–migrating data to the cloud, setting up new software and hardware, designing data security protocol, etc,. They can also become a strategic partner. That means they team with you and learn your business goals and plans and help you understand how new and existing technology can help your business expand. They can use their expertise to guide you to new technologies and digital applications you might not be aware of.

Also, you can sign a service contract with an MSP. At the most basic level, a service contract will mean that if you need emergency tech support, you have priority. Otherwise, you will be at the bottom of the list if something goes wrong.

Finally, let’s consider strategic planning. Your business isn’t static, It will grow in volume, it will expand its product and service lines, and it will move into entirely new, unfamiliar markets. There may be new technologies and applications out there that you are unaware of. If you overlook them and your competitors don’t, you can begin to lag behind. You need long-term strategic planning in terms of the technology you will deploy to remain competitive. New technology will offer new opportunities. An MSP who has experience in your industry can become a partner. FInd an MSP who will partner with your business and learn your operations and your future plans. In that way they don’t just support the IT you have now, they become a key voice in strategic planning for future growth.

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How Can an MSP Keep Your Business Safe

Are you a small- or medium-sized business that is in need of a more complete, dependable IT solution to support your business than you presently have? When your main focus is running your business, everything else becomes an afterthought. Other support operations tend to take a backseat. However, your business depends upon a reliable, stable “always running” IT infrastructure and you probably find that isn’t always the case. Even if you have an in-house staff, it isn’t large enough to put out fires and handle strategic planning and provide 24/7 support when something goes wrong. That is why many businesses large and small rely fully or partially on the support of a Managed Service Provider (MSP).

So what are the typical services available from an MSP? There are many different types of support that can be provided to clients. In this e-guide we will break them down.

Managed IT Services

This is the overarching set of services that define the purpose of an MSP. Generally, a business will sign a service level contract with an MSP for a set of defined IT services for a period of time. One advantage typically derived from such an agreement is that the contract provides that you get 24/7 emergency support with priority. Typically, if you have a crisis and call a provider, the non-contract clients take a lower priority. This can mean longer down times and those mean revenue losses. Also, your contract with an MSP means that you can do a better job predicting your IT expenses into the future, and predictability is always a benefit for any enterprise.

Cyber Security Services

One specific area of expertise that everyone needs, no matter how small the business, is up-to-date, ongoing protection against data theft and cyber crimes. An MSP can bring a depth of knowledge that is difficult to create in-house. Ransomware and data theft are rampant. Cyber criminals attack businesses of any size ( in fact, small ones can be more vulnerable. And smaller businesses often don’t have the deep pockets to recover from the revenue losses of a cyber attack). This is a very specialized sector of IT management where businesses frequently choose to use the services of an MSP because of its complexity. Also, keeping up-to-date with the latest malware, and handling 24/7 monitoring can be very labor intensive if done in-house.

Compliance Management

  • There are a number of data protection laws (HIPAA, FERPA, CA Privacy Act, GDPR, FTC Safeguards Rule) out there that not only provide penalties if a data breach occurs, many of them mandate specific protocols to better ensure your data is protected. Avoiding a data breach isn’t enough. Some of these protocols can be quite demanding and some require periodic testing and are subject to audits. Samples of the types of requirements mandated by some of these laws may include.
  • Designating one individual to oversee data protection and security
  • Conducting a risk assessment – This means analyzing what data you possess, where it is stored, and in what ways it is vulnerable.
  • Creating safeguards to address all potential areas of vulnerability
  • Designing and documenting tools to secure your data and tracking access
  • Tracing the location and security of all data whether it is at rest or in transit.

An MSP can be a critical resource in designing these safety measures and ensuring your company is in compliance and remains so. Handling compliance issues and audits can be a big distraction when you are trying to run your business and drive revenues.

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Can a small business use AI?

One area where AI tools can help even the smallest business is in sales and marketing. Every business is marketing and selling in the online digital world. Marketing on social media is a given for every business, and can be a game-changer for a small startup. However, a lot of the tasks of marketing on social media and through your website can involve tedious, time consuming tasks. Marketing tools that use AI can help with drip email campaigns, website visitor tracking, and understanding where each customer exists in the sales funnel at any given moment. Other digital tools that increase customer engagement and drive sales are available and are an excellent introduction to AI as a marketing tool. Using these tools, you can focus your limited sales resources on other, more critical tasks such as closing a sale with a customer that is now ready to buy and not simply exploring vague options. These AI tools are readily available and your MSP can guide you in the adoption and use of them

AI and that data you collect. An MSP or MSSP can also be a resource for data protection. As you begin using such tools, you amass enormous amounts of data about prospects as well as customers. How you hold, use, transmit and store this data is subject to some data regulations, either by your state, a federal agency, or even the European Union. Regulation is growing because of the increasing concern about an individual’s online privacy. Because so much personal data is being collected about each of us, there is increasing concern about misuse of that data, protecting it from bad actors, and other privacy rights issues. While you may not be physically located in a state that has data privacy regulations, if you conduct business in a state or country that regulates data privacy, you are likely subject to their rules. An MSP or MSSP is an important resource to determine where you are subject to those laws. More importantly, if you are subject to those laws, (e.g. HIPAA, The FTC Safeguard Rules, the CA Privacy act or the General Data Protection Regulation of the EU), you may also be required to prove that you have developed protocols for the protection of data as defined under those regulations. It isn’t enough to say “everything is safe.” You may have to provide evidence you have created the specific data protection protocols specified under the regulation.

In short, AI can be a helpful tool to grow your business, but it comes with responsibilities and concerns that may not have concerned you before. An MSP is an important resource as you wade into the world of marketing, sales, and other operational areas.

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