8 Ways an MSP can help implement an AI solution

AI has some real attractions, and now that it has become so advanced, it has gained the attention of the public and the media. However, just because something is a fad, doesn’t mean that it is either new or something everyone needs. Before an organization, especially a small- to medium-sized business, initiates the use of AI in its business processes, it needs to understand that because the tool is so powerful, it also comes with some real risks. Although its predictive capabilities can be transformative for business, they can also be wrong or present legal and ethical issues. As a result, businesses should utilize the experience and skills of experts with a deep knowledge of AI and how it may be applied to your specific organizational goals.

Eight ways an MSP can help with an AI solution

AI, on its own, is a complex tool. It is also a tool that can be misapplied. Remember, the term artificial is key. To be used effectively and wisely, AI needs to be applied by someone with experience using it in your particular business. An MSP can offer the following to help you begin to integrate an AI solution into any aspect of your business.

Step one: Are there potential places where you might use AI? This is where your MSP can be of help. They understand your business and can help identify where it might assist your operations or marketing, for example.

Step two: Understand your KPIs and organizational goals, from the top down. It is obvious, but too often forgotten. What are your goals? What are the measures of success? What do you identify as the key strategies? AI needs to fit into that framework.

Step three: Narrow down a range of possible AI solutions. An MSP is going to have enough depth of knowledge of AI applications to steer you to the most appropriate ones. goals.

Step four: Estimate the solution’s ROI. Measurement matters. You need to understand the costs and ROI of each possible collusion. Just because it is trendy doesn’t mean AI makes sense in all cases. This will guide you to make the most effective use of your resources.

Step five: Ensure compliance: For example HIPAA, PCI. HITRUST. ISO27001, SOC1, SOC2. AI is a powerful and potentially intrusive tool. Compliance is critical.

Step six: Get it up and running. An MSP can implement the solution for you. Most business owners do not have the resources available for what can be a very time-intensive project.

Step seven: Manage risks. Post-implementation: AI is a sophisticated tool, and things can go wrong and need ongoing monitoring, an issue that most businesses do not have the in-house resources to address. Examples of ongoing tasks include password management, security patches, and updates, as well as monitoring response

Step eight: Ongoing evaluation for effectiveness and reliability. Remember, nothing is stagnant in business. Technologies change, the competitive environment changes. Your organization moves forward. Make sure you commit to ongoing reviews of the effectiveness of your chosen solution.

In the end, AI can be useful. But, as with any powerful tool, it can cause a lot of trouble if used by an organization without experience. Small-to-medium-sized businesses lack the in-house IT resources and depth of knowledge to implement and maintain an AI infrastructure. An MSP can bring that to the table.

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Eight ways an MSP can help with an AI solution

AI, on its own, is a complex tool. It is also a tool that can be misapplied. Remember, the term artificial is key. To be used effectively and wisely, AI needs to be applied by someone with experience using it in your particular business. An MSP can offer the following to help you begin to integrate an AI solution into any aspect of your business.

Step one: Assess your organization’s potential use of AI. Basically, with the holistic understanding of your business that an MSP has, they can evaluate where there is opportunity, and prioritize where to implement first

Step two: Understand your KPIs and organizational goals, from the top down. Before you do anything, it is essential to articulate your specific goals. What do you identify as the key strategies and how will you measure your success?

Step three: Propose a possible range of AI solutions. Here is an area where your MSP can be of particular value. An MSP will be knowledgeable about the variety of applications out there and lead you to select those most appropriate for your goals.

Step four: Estimate the solution’s ROI. Remember, measurement is important. And you can not do everything. So identify each potential AI solution’s ROI. This will guide you to make the most effective use of your resources.

Step five: Ensure compliance: For example HIPAA, PCI. HITRUST. ISO27001, SOC1, SOC2. AI is a powerful and potentially intrusive tool. Compliance is critical.

Step six: Implement the solution. An MSP can implement the solution for you. Most business owners do not have the resources available for what can be a time-intensive project.

Step seven : Manage tool-related risks. This is a post-implementation issue that most businesses do not have the in-house resources to maintain long term. Examples of ongoing tasks include password management, security patches, and updates, as well as monitoring response

Step eight: Ongoing evaluation for effectiveness and reliability. Remember, nothing is stagnant in business. Technologies change, the competitive environment changes. Your organization moves forward. Make sure you commit to ongoing reviews of the effectiveness of your chosen solution.

In the end, AI can be useful. But with any powerful tool, it can cause a lot of trouble if used by an organization without experience. Small to medium sized businesses lack the in-house IT resources and depth of knowledge to implement and maintain an AI infrastructure. An MSP can bring that to the table.

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AI: Marketing and other sample uses- A quick introduction

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As you are likely very aware, Artificial Intelligence has become a real attention getter in the business world, as well as public media. One cannot be looking at the news everyday without coming across some article discussing AI. However, just because something is a fad, doesn’t mean that it is either new or something everyone needs. AI has been around for a long time. Anyone who has purchased something from a website is well aware of the “ others who bought “X”, have also been interested in …” feature. That feature has been around for decades. That feature is an example of AI. A simple but helpful understanding of AI is that it is able to attempt to find patterns and suggest predictions by sifting through enormous quantities of data. Quantities of data that would make seeing patterns an insurmountable human task.

Just to get a general understanding how AI is being used to meet organizational objectives, improve processes, marketing, recruiting, and even worker safety, let’s look at a few diverse examples.

Worker Safety: AI can sift through data to notice patterns of worker injury to identify safety problems in a manufacturing sector business. Simple aggregate statistics ( 5 injuries per day ) doesn’t help identify where the risks actually are, and certainly doesn’t identify key areas of risk) Where are things going wrong? Maybe patterns in time suggest worker fatigue. Maybe it identifies a certain activity that presents safety issues.

Demand Forecasting in Retail: Determining how much to stock of what item for a coming sales season can be as much an art as a quantifiable skill. As a result, companies can see real hits to the bottom line when they make a mistake. Just observing how much sold this month last year isn’t a sufficient predictor for the coming period. What about the weather? Bad economic news. Construction on a nearby road that is now finished this year. The endless factors that may influence buying decisions can be used to forecast demand more accurately.

Disease Screening in Healthcare: AI has the capacity to potentially use data to identify or eliminate certain diagnoses that an individual medical professional whose experience is necessarily finite, might be able to do. Like much else, there are ethical issues that can make AI a complex tool, but there is much potential.

Disease Tracking: The pandemic was practically an instructional video on the value of AI. Tools that could identify all of those who had likely contracted with someone who tested positive for Covid -19? That was AI at work.

Just in Time Inventory: Just in time inventory means that manufacturers avoid the costs associated with inventory that sit unused until needed. Identifying along a very long supply chain how inventory can be built and shipped to arrive just in time is no simple task. AI is a key component of that inventory model.

Customer Retention: Like other areas, you probably can collect more information about your customers than you can make sense of. So, why did they leave? You may have the answer, but it may actually be a calculus of many factors. AI can help identify all of the issues that may have led a customer to leave. Without AI, you may incorrectly attribute it to one single factor.

AI and Marketing: Why are marketers so interested?

AI has potential applications in the marketing end of any business, large or small. AI may offer you some new tools to more effectively market without expanding your present marketing resources. Marketers, in particular, may find AI useful in these three general categories-

Collecting Data about Prospective Customers– Even small businesses can collect a significant amount of data. AI can allow you to analyze that data. No matter how much data you collect, it is useless unless you can synthesize it, see patterns, etc. The human capacity to make sense of the massive amount of data we collect is limited.

Using Data to Market More Effectively– Even the most novice marketer knows that the more you know about each prospect the easier it will be to target them. The more you know their needs, the more you can explain how your product or service meets those needs. AI allows you to do more with the data you collect- to make sense of it so you can use it.

Generating the RIght Message– AI may be also able, to a certain degree, assist you in creating the messaging to reach your target. However, it is important to recognize that AI is not a silver bullet.

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Marketing and AI

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Suddenly, everyone is talking about artificial intelligence (AI). It is constantly in the news now. It suddenly is looming like some intimidating Terminator. However, AI is not a toggle switch that was suddenly turned on one day this year. AI is everywhere and has been around for far longer than most of us are aware. We just didn’t realize it.

Ever think about how Instagram shows you reels based on your past views? Youtube does the same. Amazon makes recommendations based on your browsing and purchase history. By the newest standard, that is old hat AI, but it is AI. Lately, significant advances have been made that increased the power of these learning algorithms exponentially. The new tools Chat GPT, BARD, Well-said are examples very widely covered in the media.

Why are businesses so interested?

There are a wide variety of uses for AI in the business space, from project management to customer service.
A bit of background, it might be helpful to take a quick survey of places where AI is being deployed.

Before looking at examples, let’s discuss why use AI in any area at all?

Given technology, any organization has the capacity to collect–from the perspective of a human–an incomprehensibly large amount of data on almost any subject. This data can be used to do many things, but there is so much of it, we have a limited capacity to see patterns and synthesize. AI has the capacity to do that.

Three examples:

Demand forecasting in retail: Who doesn’t want the magic bullet to decide how much to stock for each season? However, just observing how much sold this month last year isn’t a sufficient predictor. What about the weather? Bad economic news. Construction on a nearby road that is now finished this year. The endless factors that may influence buying decisions can be used to forecast demand more accurately.

Disease screening in healthcare: AI has the capacity to potentially use data to identify or eliminate certain diagnoses that an individual medical professional whose experience is necessarily finite, might be able to do. Like much else, there are ethical issues that can make AI a complex tool, but there is much potential.

Customer retention: Like other areas, you probably can collect more information about your customers than you can make sense of. So, why did they leave? You may have the answer, but it may actually be a calculus of many factors. AI can help identify all of the issues that may have led a customer to leave. Without AI, you may incorrectly attribute it to one single factor.

Why are marketers so interested?

AI has potential applications in the marketing end of any business, large or small. Marketers, in particular, may find AI useful in these three general categories-

Collecting Data about prospective customers – Even small businesses can collect a significant amount of data. AI can allow you to analyze that data. No matter how much data you collect, it is useless unless you can synthesize it, see patterns, etc. The human capacity to make sense of the massive amount of data we collect is limited.

Using data to market more effectively – Even the most novice marketer knows that the more you know about each prospect the easier it will be to target them. The more you know their needs, the more you can explain how your product or service meets those needs. AI allows you to do more with the data you collect- to make sense of it so you can use it.

Generating the right message – AI may be also able, to a certain degree, assist you in creating the messaging to reach your target. However, it is important to recognize that AI is not a silver bullet.

In short, AI may offer you some new tools to more effectively market without expanding your present marketing resources.

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Why Migrate to the Cloud

If you haven’t already considered migrating your data storage to the cloud, you are probably in the minority of businesses. While it may seem intuitive that somehow your data is safer if it is stored “ at home,” on location at the site of your business, that probably is not correct. Given the ability of skilled cloud service providers to provide redundancy and a level of security unattainable by a small business, storing all your crucial business data on site using in-house support is probably akin to keeping your money under the mattress instead of a bank.

In this blog, we’ll explain what cloud data storage means, and some reasons why it may be a good business decision. In addition, we’ll quickly note some reasons some people get nervous about the security of cloud storage.

What is cloud data storage?

In an earlier time, a business would store all of its data on-site. Individual employees might keep all of their Word and Excel documents filed on their PC. The business might store all of its customer data, financial and accounting information, clients lists, etc., on individual “secure” PCs and then back up to a server located in the equipment room. In this scenario, there are several concerns-

  1. Individual PCs may fail, losing all the data stored there.
  2. Backups generally only happen periodically, thus anything created between backups when something goes wrong is…lost
  3. Backups can fail
  4. Backups require labor from an IT individual
  5. Backups on a server in the equipment room 100 feet from the rest of the office isn’t a secure storage site in case there is an-on location disaster. Fire, flood, etc.
  6. All of that data is vulnerable to cyber attacks and in-house IT professionals probably don’t have the resources necessary to provide the most up-to-date tools to defend against cyber crime
  7. All of that back up infrastructure is expensive.
  8. All of the labor necessary to support it is expensive.

The cloud functions as your off-site storage location where you get some particular benefits.
Cloud providers can generally provide the latest, most secure storage available. They also don’t store it on one machine in one location. Top cloud providers offer redundancy not only on one storage site; your data will be mirrored in a geographically diverse location. A complete natural disaster affecting one server farm will be irrelevant to the safety of your data. Other copies may be across the continent.

So let’s get to specifics.

  1. The Cloud offers economies of scale – If you want to store and protect your own data, you need to purchase all of the hardware and software, all of the servers and backup servers, the uninterruptible power supply in case of a power outage, and hire 24/7 support. In the cloud model, you share all of those expensive fixed costs with hundreds and thousands of other users.
  2. Focus on your business – As a smaller business, you may not have the technical expertise to manage a staff of IT specialists. More importantly, do you have the time to focus your energies on managing IT? You have the job of running your business and bringing in revenues.
  3. Scalability – Does your business peak in summer and winter? To handle your storage needs you need to ramp up hardware bandwidth, labor etc, to meet peak demands. The rest of the year, that equipment may lie fallow. This creates high fixed costs that businesses, especially smaller ones, may not have the ready capital to build out. Cloud providers generally permit you to ramp usage up and down as needed. They have the available resources.
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Protecting Your Data on the Cloud

Cloud storage has transformed the way businesses store and manage data, but for some, it also raises concerns about data protection. This blog post discusses a few security measures that can be deployed when using cloud storage.

Data Encryption

One of the fundamental security features of cloud storage is encryption. It ensures that your data remains confidential and protected from unauthorized access. Cloud storage providers use encryption algorithms to protect data both during transit and when stored in their servers. This means that even if an attacker intercepts the data in transit or gains access to the storage servers, the information remains unreadable. Encryption adds an extra layer of security, ensuring that your data remains confidential and secure.

Access Controls and Identity Management

Concerned about access to data? Cloud storage providers offer access controls and other mechanisms to prevent unauthorized access to your data. These features allow you to manage user permissions, granting access only to authorized individuals or groups. With control over access rights, you can define who can view, edit, or share your data. Additionally, multi factor authentication (MFA) adds an extra layer of security by requiring additional verification, such as a code generated on a mobile device, along with a password. This helps prevent unauthorized access even if a password is compromised. Tools like these protect your data and ensure that only trusted individuals can access it.

Data Redundancy and Replication

Cloud storage don’t just store your data in one place. They replicate your data across multiple servers and data centers, often located in different geographical regions. This redundancy means that even if one server or data center fails or experiences an outage, your data remains accessible from alternative locations. Additionally, data is updated in real-time, ensuring that the replicated versions are consistent and up to date. This not only improves data availability but also protects against data loss. By the use of these models, cloud storage providers minimize the risk of data loss due to hardware failures, natural disasters, or other unforeseen events at levels almost impossible for even the largest organizations.

Regular Auditing and Monitoring

Because of their size alone, cloud providers can offer auditing and monitoring activities at extremely high levels of sophistication. They monitor the storage infrastructure, network traffic, and user activities to detect any suspicious or unauthorized access attempts. Providers can identify potential security breaches or anomalies and take prompt action to avoid trouble. Regular auditing and monitoring ensure that your data is protected and any security incidents are addressed promptly.

Compliance and Certifications

Cloud storage providers often adhere to industry-specific compliance standards and undergo third-party audits to demonstrate their commitment to data security. They obtain certifications such as ISO 27001, SOC 2, or HIPAA, which validate their adherence to stringent security practices. Compliance with these standards ensures that the provider has implemented appropriate security controls, processes, and policies to safeguard your data. Choosing a cloud storage provider with industry-recognized certifications can provide assurance that your data is stored and managed in a secure and compliant manner.

Protecting your data is a top priority, and cloud storage providers offer a range of security features to ensure the confidentiality, integrity, and availability of your information. Encryption, access controls, data redundancy, monitoring, and compliance certifications are just some of the robust security measures implemented by reputable cloud storage providers. By selecting a trusted provider that offers these security features, you can rest assured that your data is protected against unauthorized access and potential threats. Remember to carefully evaluate the security features of different cloud storage options and choose a provider that aligns with your specific security requirements. With the right security measures in place, cloud storage can be a reliable and secure solution for your data storage and management needs.

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Your Cloud Questions: Answered

The cloud is now the preferred method for data storage. However, justified or not, there are a few worries you might have about migrating to a cloud solution.

Isn’t my data safer at home?

While cloud storage offers enhanced security measures, organizations may still have reservations regarding the privacy and protection of their data. Somehow keeping it in your own location sounds safer. To overcome this concern, an MSP can help you fully understand the security measures implemented by most cloud providers, including encryption methods, access controls, and data isolation. Also, they can help determine that your cloud provider’s protocols meet any regulatory standards you are required to meet, such as federal, state or international data security laws.

Network Connectivity and Bandwidth

Reliance on internet connectivity is inherent in cloud storage. The cloud isn’t useful if you cannot access it. Organizations need a stable and robust internet connection to ensure access to their data. In situations with limited bandwidth or intermittent internet connectivity, accessing and transferring large files can become a challenge. However, if reliable internet access and bandwidth provisioning is an issue for your business site, that is a problem you need to address no matter how you plan to store your data. Few businesses can function reliably without solid high speed bandwidth. An MSP can provide guidance on how to handle this issue, if reliability in your location is a problem .

Vendor Lock-In and Data Portability

Are you worried about what to do if you change your mind or want to change cloud providers? In other words, “Can I pull all my data back in-house or choose another cloud provider without creating a headache?” Transferring data between cloud providers or migrating back to an on-premises infrastructure can be challenging. Be sure to discuss this with all vendors bidding for your business. Again, an MSP can help navigate the complexities of proposed contractual language.

Some last thoughts

The cloud isn’t a total cure all. You still need a robust and secure in-house infrastructure to support your everyday operations And this infrastructure needs to be defended against cyber criminals, on top of everything else. An MSP can be the solution for smaller firms who don’t have the resources, time, or inclination to manage their in -house IT needs.
Two possible areas where an MSP can help are…

  • Continuous Monitoring and Support

    Once the transition is complete, MSPs provide ongoing monitoring and support for the cloud storage environment and your internal operations. MSPs can handle routine maintenance tasks, such as updates, freeing up internal resources and allowing businesses to focus on their core operations. They can also offer 24/7 monitoring on the remaining in-house IT infrastructure.

  • Security and Compliance Management

    You may have regulatory compliance concerns, as well as internal security requirements. An MSP has the experience to guide you in developing plans to meet those requirements.

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Cloud storage can save you money

In this blog post, we will explore how cloud storage can support your firm.

For SMBs, data loss or system failures can be catastrophic, leading to significant financial losses, brand damage, and even business closure. Having reliable backups and disaster recovery solutions is essential to protect critical data and ensure uninterrupted operations.

Traditional backup methods, such as local storage or tape backups, can be time-consuming, costly, and prone to human error. And a backup hard drive or server stored in the same location as the original data? Not very foolproof. This is where cloud storage comes in.

Cloud storage provides SMBs with a solution that overcomes many of the limitations of traditional methods. By using the cloud for storage (and thus, backups) businesses can benefit from:

Automated and scheduled backups: Cloud storage platforms offer automated and scheduled backup options, eliminating the need for manual backups and reducing the risk of human error. This ensures that critical data is consistently and securely backed up, minimizing the potential for data loss. In most situations, backups are occurring in real-time.

Rapid data recovery: ç.

Data replication: Cloud storage providers replicate data across multiple servers and geographically diverse locations. In the event of hardware failure, natural disasters, or other unforeseen events, SMBs can rely on the copies to restore their data quickly.

Scalability and Flexibility: Cloud storage allows SMBs to scale their storage capacity as their data grows without the need for significant infrastructure investments. They don’t have to build-out for peak times, then waste unused space.They can easily adjust their storage needs based on demand, eliminating the risk of running out of storage space.

Testing and Validation: Testing to ensure you can recover from any disaster becomes easier using the cloud storage model.

Cost-Effectiveness for SMBs

For SMBs with limited resources, cost-effectiveness is a crucial factor in choosing backup and disaster recovery solutions. Cloud storage offers several cost-saving advantages:

Reduced Infrastructure Costs: Cloud storage eliminates the need for costly on-premises storage infrastructure and maintenance, saving SMBs significant capital expenses. Infrastructure no longer has to be built to meet peak loads, then go unused during slow times.

Pay-as-You-Go Pricing: Cloud storage providers offer flexible pricing models, allowing SMBs to pay only for the storage space they need. This cost model ensures scalability and can dramatically cut fixed costs.

Operational Efficiency: Cloud storage automates the backup and recovery processes, eliminating the time and effort required for manual backups. SMBs can allocate their resources to running their business, not their IT infrastructure.

Cloud storage is a powerful and cost-effective solution for SMBs, providing them with reliable backups, rapid data recovery, and a robust disaster recovery strategy. By embracing cloud storage, SMBs can safeguard their critical data, ensure business continuity, and focus on growing their business.

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Everyone loves cookies–even cybercriminals

When you visit a site, probably for the first time or from a new device or browser, you will see an alert that mentions the site uses Cookies to offer you a more personalized experience and asks you if you are okay with it. Let’s admit it. A lot of us don’t even bother to read what the notification says before we click “Accept” and move on with our browsing.

Cookies are tiny information packets that store data related to your interaction and behavior on websites. It is like walking into your favorite local diner and having them serve up the “usual” instantly. Cookies, track your digital footprint on a website and allow the site to offer you a more personalized browsing experience. For example, let’s say you visited Amazon.com and looked at some cameras, perhaps you put one into your cart as well, but never checked out, or added one to your wishlist on the site. The next time the camera is on a sale, Amazon app sends you a notification about the price reduction. That happens with the help of cookies. And, that’s just one example. Cookies are not necessarily limited to shopping sites.You know how sometimes you can save your password for some sites, so you don’t have to type it or log in every time you visit the website? You are able to do that because of cookies. Any site can have cookies, though shopping and banking sites can’t function without them. These are known as session cookies and are absolutely indispensable, while some like persistent cookies make your web browsing experience more pleasant and the third party cookies, while not very pleasant, are used basically to facilitate online advertising. How do cookies become a security threat, then?

Cookies become a security threat when hackers get access to them. If hackers hijack your cookies, they can get access to your session, your passwords and other related online activities. Hackers sometimes create “Super Cookies” and “Zombie cookies” to steal information from authentic cookies. Such cookies are difficult to identify and delete and sometimes work like worms replicating themselves, thus making it more difficult to get rid of them. Hackers can also steal your cookies if they get access to your network or to the server of the website you are visiting. For example, if your bank’s or shopping website’s server was hacked into, chances are, the hacker has access to your cookies and thereby all your account details.

If you liked what you read, then check out our whitepaper, The cookie monster is coming for you, for a more detailed account of the threats posed by cookies and how you can manage them better.

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Don’t let hurricanes blow your data away!

“Life is not about sheltering yourselves from the rain, it is about learning to dance in the storm”, goes a popular saying. But, if you are a small business, you first need to shelter your assets from the rain, before you can afford to dance in the storm without a care in the world. Hurricanes, tornadoes and thunderstorms can catch you off-guard resulting in losses worth thousands of dollars. Your inventory may be damaged, your place of business may be flooded and your critical business data lost. While most small businesses do take timely steps to ensure their inventory and place of business are protected from natural disasters, a lot of them tend to overlook the risk such natural disasters pose to their IT infrastructure and data. To many, it doesn’t seem to be that big an issue–and invariably, this is where they go wrong. Data loss due to natural calamity or any other reason can cause significant damage to a business, resulting in extreme consequences such as complete business shutdown. Safeguarding your data shouldn’t be a project you embark upon after a hurricane warning is issued.

In this post we discuss the steps you can take to mitigate the risks natural disasters pose to your data and IT infrastructure.

  1. Recognize the need for data safety, security and recovery in times of disaster.
  2. Bring together your key resources and create a team that’s responsible for implementing your disaster backup and recovery plan.
  3. Identify the key areas that need to be addressed. In the event of a disaster, what are the processes that absolutely need to function to keep your business going and what needs to be done so they still function smoothly?
  4. Prepare a solid disaster recovery-business continuity plan. You can enlist your in-house IT team or bring an MSP onboard to do this.
  5. Create a list of all the software programs, applications and hardware that are critical to your business process
  6. Include floor plans, physical access details, entry-exit security codes etc, pertaining to your place of business in the plan.
  7. Include information about your backups in the disaster recovery and business continuity plan.
  8. Conduct mock drills and audits to ensure your plan is executable and gives you the intended results.

All of this can be overwhelming, especially with a business to run and a Hurricane to watch out for! That’s why most SMBs rely on trusted managed service providers to do it for them, while they focus on their core area–managing their business and customers.

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